Creating opportunities for people to experience wildlife encounter is part and parcel of what we do at Artecology. encouraging wildlife to be obvious, easy to notice, exciting to find and simple to understand is important when reconnecting humans with a natural world from which we have become horribly detached.
So whilst the serious business of research and development into the creation of truly bioreceptive towns and cities continues from our Isle of Wight HQ, we've discovered that the science behind reconnecting people with the natural world works best if it includes a big dollop of fun!
In response we have developed NaturePlay as a way of creating a play driven interactive experience which connects people to local wildlife and local environment. Our latest project, on the cliff tops of Exmouth, is a great example of this, a fun family activity which themed on local prehistoric wildlife of the amazing local Jurassic Coast.
Sandy Bay Holiday Park, owned by Haven Holidays, is the latest recipient of one of our NaturePlay installations. When the holiday park opens in March you will be able excavate a huge replica dinosaur fossil, giant ammonites and dinosaur footprints and claws, all hand made on site by our in-house artists.
It's hoped that this safe, fun and educational activity will inspire families to think more about wildlife and natural history and even nurture a life long fascination with earth sciences.